Pinterest has slowly emerged as the largest bookmarking site and one of the top "social" websites today. Launching in March 2010, its simple design and intuitive tools are now used for a wide variety of uses, from bookmarking tips
and tutorials to planning complex weddings
, creating inspiration boards to scrapbooking memories
. With a number of easy ways to share your pins and boards, Pinterest is also a great tool for engaging with prospective clients that come in contact with your content - directly from your site or via inner Pinterest channels. This means that it is very important to make your content look great when it is viewed outside of your website. We have put together a few tips to enhance the quality of your content and make it Pinterest-ready!
Use high quality media...
Pinterest's visual representation of content is its primary attractive
point so it's important that contents of your website are pin-worthy.
High quality pictures, framed to look good on Pinterest board will
entice visitors to pin. Even if the visitor is not fully interested in
the itinerary or the activity, a pinned inspiring photo will be a
constant reminder of you. When the pinner returns to their plans weeks
or months later, they might revisit your website with new perspective
and fresh mindset.
While hardcore Pinterest users will actively pin your pages, you should
make it easy for the rest of visitors to pin your content. Add "pin it"
button for appropriate content to easily bookmark and encourage
spreading the content. Ideally the tour itinerary page should have a
picture that fits well with the tour (theme, season, mission, etc.);
each activity may have a separate picture (if not a dedicated page!) and
the pin URL should lead directly to the activity on the page (use HTML
anchors for easy navigation). This way visitors are able to pin
different ideas from your itinerary, improving brand awareness and
increasing the chances of eventual booking. At We Heart Tours
many different ways to present your tour itinerary. Style your itinerary
in a simple list format, fun slideshow, or engaging interactive map to
name just a few ideas. Let us know in comments if you like these or have
any other ideas for presenting your tour itineraries.
BONUS: Increased number of attractive pins to your website will spread your brand further via re-pins, shares and comments!
Engage with Pinterest users that share your content
Pinterest also has a number of tools that you can use to engage with
your visitors away from your site. Ann Smarty
has an excellent tutorial
describes how you can find pins linking to your site. You can use it to
find visitors and offer them advice about your itinerary, give trip
suggestions, and market your brand to build up your reputation. The
extra level of service is always a delightful surprise that positions
you positively in the mind of your visitors, making it more comfortable
for them to work and book with you in the future.
Optimize tour booking process and make it easy to book
Current attention span of an average internet user is very small so it
is imperative to reduce the number of steps and time it would take them
to get to the booking stage. Make it easier to book online popular
activities you may offer. If you only offer
larger-scale/multi-day/multi-activity itineraries then you may want to
consider allowing visitors to "reserve their spot" online. While you may
be offering to personalize the itinerary further by adding or removing
items, you can ask for an upfront deposit to secure their commitment.
Depending on the average cost of your given itinerary, you may ask for
10% to 30% of the average price and the remainder of the total will be
paid when the full itinerary has been finalized. At We Heart Tours
can create a pre-planned tour itineraries and designate certain time
blocks as "free time" for tour members to enjoy and explore on their
own, or specifying multiple activities for the same time block, allowing
tour members pick one from a small range. This allows you to simplify
the booking process while still allowing visitors to personalize their
There are also a number of visual ways you can streamline your booking process. A great report by maxymiser and TRAVEL WEEKLY
describes how a number of airline and hotel websites have increased their conversions by making it easy and simple to book their inventory.
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